Getting the #dontdrinkdrive message out

Christmas and New Year are great excuses for a party. It can also be a time of overindulgence, and this combination can be a lethal one if people get behind the wheel of their car after drinking alcohol.

Norfolk Police will be using Twitter and Facebook throughout the day tomorrow to highlight the dangers of drink driving. They explain below how you can keep updated on their work to tackle drink driving in Norfolk.

We’re almost halfway through our festive drink driving campaign and the party season is getting into full swing.

Lots of factors can affect your tolerance to alcohol, so the safest option is not to drink and drive at all. Picture credit: James Williams

Lots of factors can affect your tolerance to alcohol, so the safest option is not to drink and drive at all. Picture credit: James Williams

During last year’s Christmas campaign, 5958 drivers were breath tested and 185 tested positive. So far during this year’s campaign, 72 people have been arrested on suspicion of drink driving or related offences.

Tomorrow, we’ll be using social media to give you live information about drink drive checks in the county, as well as providing advice and other updates. We’ve picked tomorrow as, nationally, 65 per cent of drink drive incidents happen on a Friday, Saturday or Sunday, so this is a key time to get information out.

Throughout the day, we’ll be using both our @NorfolkPolice Twitter account, with the accompanying hashtag #dontdrinkdrive, and the Norfolk Constabulary Facebook page to highlight the dangers of drinking and driving, offer alternatives for those who are enjoying a festive drink, and provide an insight into the patrols carried out by the joint Roads Policing Unit.

From 7.30am, we’ll also be providing live updates for Facebook and Twitter followers on what officers are encountering on Norfolk’s roads and what happens when they carry out breath tests. Officers will stop any drivers who cause them concern and breath test them as appropriate.

We won’t be identifying anyone who we pull over or arrest on the day but don’t forget that anyone charged with a drink or drug driving can expect to be identified when they go to court, and those found guilty can expect a driving ban, a fine and a criminal record.

And you can also post or tweet us your question about the campaign or drink driving in general.

The #dontdrinkdrive hashtag is also being used by the Association of Chief Police Officers and other police forces to reinforce the drink-drive message.

There’s advice and information about drinking and driving on the Norfolk Police website here. And there are lots of ways you can keep in touch with the latest updates from Norfolk Police, including following localised forces on Twitter – it’s all here.


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