Gritters throwing their considerable weight behind this year’s Norfolk Winter campaign

Norfolk Winter is back for the 2013/14 season! As of today we’ll be blogging, tweeting and updating Facebook regularly with lots of useful information and advice that will help people living and working in Norfolk stay safe, healthy and happy over the next few months.

To mark the occasion we found ourselves standing at the Ketteringham Highways Depot, just south of Norwich, this morning admiring the newest gritter lorries that have been added to our highways team’s fleet. There are 24 new gritter trucks for this winter, all replacing older gritters. As well as being more reliable and efficient, these gritters are going to help us get the word out about the Norfolk Winter campaign this year by encouraging people to check in with this blog, the #norfolkwinter hashtag on Twitter and the Norfolk Facebook page when the weather is cold, icy and snowy. There’s some pictures from this morning below, what do you think?

We got some video with some of the people responsible for gritting Norfolk’s roads this morning too, we’ll post this to the blog over the next few days.

The work of our gritting teams has always been one of the most important parts of Norfolk Winter – throughout the winter we post updates on Twitter and Facebook about what the weather’s doing, if the gritters are going out and, if so, when. So it’s brilliant that the gritters are getting even more involved in helping to keep people safe this winter.

What we also need is support from people living in Norfolk to help us get helpful information out. Last winter people were fantastic, using the #norfolkwinter hashtag and retweeting on Twitter and using the Norfolk Facebook page as a forum to share useful information about travel conditions, weather updates, pictures and advice. We also had people linking to this blog from their own websites and signing up to receive email alerts whenever a new blog post was added.

In fact, it was the way people got behind the campaign that made it such a success and led to last year’s Norfolk Winter campaign winning an award for the Best Use of Social Media earlier this month.

So thank you! Please keep this support coming and we promise to try our very best to keep you in the loop about anything that could help you cope during the winter.


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